16
Marketing Campaigns
450+
Videos Produced
2 Million+
Views
“The Chophouse has been an incredible creative partner. They brought clarity and cohesion to hundreds of hours of content from dozens of global contributors, without losing the unique voice of each presenter. Their passion for regenerative solutions and ability to tell a powerful story make them an essential part of our mission to restore soil health worldwide.”
Luke Louka, Co-founder Soil Food Web School.
Case Study: Dr. Elaine’s Soil Food Web School
At The Chophouse, we believe the health of our planet starts in the soil. That’s why we’re proud to collaborate with Dr. Elaine’s Soil Food Web School (SFWS)—an organization leading the charge in regenerative agriculture education. Over the past 5 years, we’ve helped produce hundreds of videos for the school, from detailed lab training to inspiring documentaries and online marketing materials.
Our partnership reflects a shared commitment: to educate, empower, and regenerate. For us, this work isn’t just professional—it’s personal. Here’s some of the content we’ve produced for SFW.
The Peru Documentary
From Desert to Abundance shows a Peruvian farm’s shift from monoculture to regenerative agriculture in a changing climate. The chophouse team went to Peru and worked with local videographers to capture the magic. The video has more than 16,000 views on Youtube alone.
Permaculture Design Course
This program was the brainchild of the late Graham Bell, a visionary and leading educator in permaculture design and implementation. Our task was to edit and organize 72 hours of core curriculum into 406 videos from 74 contributors across 22 countries and 5 continents.
The majority of the content was shot on Zoom or personal phones. We created a process to streamline production and worked directly with each content creator to ensure a consistent educational format, while honoring the unique voice and style each contributor brought to the project.
Above: Title image from one of the 406 videos produced for the SFWS Permaculture Design Course.
“Working on the Soil Food Web content has been one of the most meaningful projects of my career. From on location production in Peru to remote Zoom calls, we helped bring global voices together to share a powerful message: soil health is the foundation for real change. It has been an honor to help tell that story.”
Ashley Terry, Founder The Chophouse
Meet the Students
This project involved a large push for user-generated content, compiled, managed, and edited into 14 different videos for the website, marketing launches, and organic social media posts.
5 Years of Quality and Quantity
Here’s a few of the more popular videos on YouTube that we’ve produced for the Soil Food Web School.